Within the next two years, customer experience will be the single most important factor that buyers consider in their decision-making process, ahead of both price and product. But traditional customer journey mapping isn’t keeping up.
In a world of increasing sameness, how can companies build a distinctive voice and presence that stands the tests of time – making them unique and different in kind?
Despite increased focus on website design and an ever-growing number of services that make building websites easier than ever, businesses frequently overlook the key element required to build a successful website: the customer’s journey.
