Copy Testing

Overview

Using your Brand Platform, we create copy and test it in the market. Our Experience-Driven Design© Method identifies the brand story that will drive purchase and determine the key words and phrases that motivate consumers, as well as the ones that the business should never use. 

Methodology

Lubin Lawrence uses both qualitative and quantitative research to build a Brand Platform that informs all aspects of your business. Our findings result in Executional Guidelines that define verbal and visual does and don'ts. Using these guidelines, we create or work with your team to create copy that we then test in the market. Our research is able to identify strengths and weaknesses of copy and offer refinements.